The brand, the site, the campaigns that drive traffic, and the software underneath. Usually split between three or four suppliers, here it's one studio and one point of accountability.
I speak with clients to understand their development setup, their goals and what needs adding or changing. I make sure everything is backed up properly, then work through a tiered process that shows progress at every step, so the whole thing gets delivered without surprises. Recent work spans ProcessWire, WordPress, Nuxt, JAMstack and SPA sites.
I work on brands constructively, understanding the product and the customer first, before moving into ideation. Output ranges from logos and guidelines through to brand mockups and full design systems. Recently I've started producing brand LLM files, so companies can build AI-driven workflows into their own processes.
Using analytics tools, I research how people actually engage with a site, agree what success looks like for the client, then optimise for traffic and engagement. I send weekly or fortnightly reports that track the KPIs and show how user behaviour is shifting over time. It's an ongoing process, built to help clients understand their customers and what drives them.
I build custom landing pages and set up proper conversion tracking, so paid campaigns can be measured and optimised for a strong CPA and a real return. I keep an eye on competitors and review both existing and new campaigns before setting strategy. This runs across the main channels: Google Ads, Meta, Microsoft Advertising and Google Business Profile.
I use custom, Litmus-tested email templates to build strong email comms, with a clear strategy behind them. Part of that is pinpointing the communications you're missing, from auditing the current setup through to creating new campaigns. As with everything, I keep a close eye on opens, click-throughs and conversions to protect a strong return.
I work with existing CRMs and custom software to make sure everything lines up properly with your marketing and comms. This is more about integration and adding the features you need than building whole platforms from scratch. If you've already got a system that nearly does the job, I can usually help it do the rest.
AI is becoming a fundamental part of how businesses perform. From learning the tools to integrating them into your platform, I can help make your digital workflows more performant in an ever-changing, AI-driven environment.
With a conversation about the problem rather than the deliverable. I'll ask what isn't working now, who your users are and what they're trying to do, and I'll talk you through the realistic options. After that I do the research and send a written proposal with tiered costing, so you can see exactly what each level of work includes before committing to anything.
That's fine, most projects are a mix. Tell me what you're working on and I'll suggest the shortest route to it, or just say hello.
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